56
organic compost
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good958.3avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.45–£25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.93avg listing price — sweet spot $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 35K searches
Signals No Dominant Brand