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51

orchid

Worth a look

Shows low returns (0.4%), but soft demand (-33.9% this quarter) keeps it on the watch list.

Market size 15Growth 8Conversion 32Competition 72Returns 98Price range 48Avg price 75Brand share 65Review moat 53Quality gap 88

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.07

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,377.57

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.10–£26.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£61K

£61K/yr · 156K searches

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch