45
orange throw
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£4.89–£32.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,982.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 155K searches