55
open wardrobe
Worth a lookShows low returns (0.9%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£51.76avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Good£10.07–£153.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 430K searches
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price