59
ooni
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+108.0%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Review moat
Great450.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good£106.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£186K£186K/yr · 78K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£9.11–£581.87cheapest to priciest tracked listing — scored on the share inside $15–$100