51
onigiri mould
Worth a lookShows a thin review moat (40 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Incredible39.59avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.69–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 130K searches