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oil pastels
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good£3.52–£30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Market size
Okay£222K£222K/yr · 325K searches
Review moat
Okay3,123.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch