54
oase
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great311.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£135.89avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 48K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£15.47–£593.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price