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nutribullet cup
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,535avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.18–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£161K£161K/yr · 141K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-12.7%90-day search growth — must beat 0% to launch