65
no mess bird seed
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.67avg listing price — sweet spot $15–$100
Review moat
Good1,110.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£2.32–£30.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£225K£225K/yr · 110K searches