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niger seeds for birds
Worth a lookShows searches that convert (20.7% search→purchase), but soft demand (+7.8% this quarter) keeps it on the watch list.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good916.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.80–£27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£235K£235K/yr · 111K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.19avg listing price — sweet spot $15–$100