48
navy throw
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Okay£5.54–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,729.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 232K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch