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navy curtains
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.97avg listing price — sweet spot $15–$100
Price range
Great£10.18–£33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad16,926.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£55K£55K/yr · 276K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch