47
nativity set
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible£25.07avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good518avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay£4.94–£187.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 660K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale