30
nativity figures
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Review moat
Great116.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Price range
Great£9.67–£36.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 105K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier