49
nanna gifts
Skip itSoft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great240.38avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.79–£20.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 174K searches
Growth
Bad-57.0%90-day search growth — must beat 0% to launch