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Prices mostly outside the sweet spot ($2.01–$11.25) — this niche doesn't clear our bar today.

Market size 20Growth 41Conversion 62Competition 63Returns 100Price range 0Avg price 14Brand share 65Review moat 40Quality gap 48

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,451.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£80K

£80K/yr · 298K searches

Avg price

Bad£4.87

avg listing price — sweet spot $15–$100

Price range

Bad£2.01–£11.25

cheapest to priciest tracked listing — scored on the share inside $15–$100