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mycorrhizal fungi
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Price range
Good£3.89–£34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.04avg listing price — sweet spot $15–$100
Review moat
Okay1,805.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£173K£173K/yr · 98K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-19.6%90-day search growth — must beat 0% to launch