45
mustard throw
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.38–£27.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,655.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 105K searches