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37

murder mystery game

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Soft demand (-51.0% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 0Conversion 35Competition 35Returns 98Price range 80Avg price 77Brand share 13Review moat 37Quality gap 24

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£11.75–£28.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.86

avg listing price — sweet spot $15–$100

Review moat

Okay2,829.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£165K

£165K/yr · 370K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-51.0%

90-day search growth — must beat 0% to launch