50
mummy to be sash
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.59–$6.93) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great115.22avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 107K searches
Price range
Bad£2.59–£6.93cheapest to priciest tracked listing — scored on the share inside $15–$100