43
mum blanket
Skip itSoft demand (-85.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.16avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£9.40–£18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,960.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 53K searches
Growth
Bad-85.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier