60
mugs
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great£1.2M£1.2M/yr · 4.2M searches
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£13.86avg listing price — sweet spot $15–$100
Review moat
Good1,065.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.87–£28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand