54
mug warmer
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-52.1% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good507.32avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.83–£44.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£264K£264K/yr · 490K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.1%90-day search growth — must beat 0% to launch