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mug tree
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,300.03avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.88–£25.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£228K£228K/yr · 660K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch