35
mr and mrs game
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,286.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£5.81–£16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 29K searches