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mouse traps
Worth a lookShows searches that convert (15.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 1.5M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,007.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.06–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch