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mouse poisoning indoor
Skip itPrices mostly outside the sweet spot ($4.19–$13.42) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£509K£509K/yr · 394K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,725.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Price range
Bad£4.19–£13.42cheapest to priciest tracked listing — scored on the share inside $15–$100