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mouse bait box
Skip itPrices mostly outside the sweet spot ($2.96–$16.20) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,179.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 34K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.96–£16.20cheapest to priciest tracked listing — scored on the share inside $15–$100