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mothers day candles
Skip itSoft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great144.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 69K searches
Growth
Bad-92.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.13–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier