74
moth trap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+193.1%90-day search growth — must beat 0% to launch
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Good£764K£764K/yr · 427K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Review moat
Okay1,843.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.34–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100