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moth spray
Worth a lookShows searches that convert (18.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+104.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,026.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay£211K£211K/yr · 106K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£4.15–£18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending