64
moth repellent for wardrobes
Launch itA $1.3M/yr market growing +59.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 880K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+59.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,173avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£4.15–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100