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moth balls
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Review moat
Good1,333.53avg incumbent reviews — the moat a new listing must climb
Market size
Good£345K£345K/yr · 282K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad£3.51–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100