47
moss
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great491.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Price range
Bad£3.14–£17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 127K searches