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mosquito coils
Worth a lookShows demand growing +474.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+474.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Good852.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 57K searches
Price range
Bad£3.54–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100