50
moscow mule copper mug
Worth a lookShows low returns (1.1%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£17.01avg listing price — sweet spot $15–$100
Price range
Great£12.36–£25.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Great494.73avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 23K searches