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morphy richards steam iron
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£51.30avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£16.18–£153.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£346K£346K/yr · 95K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,029.39avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price