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monstera soil
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good688.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Price range
Bad£3.78–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 83K searches
Brand share
Bad96%top-5 brand share — brand-locked demand