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mole trap
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great253.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Price range
Good£6.20–£27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay£121K£121K/yr · 91K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Signals Low Review Barrier