79
mole repellent
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+91.4%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great£16.86avg listing price — sweet spot $15–$100
Review moat
Good608.88avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.29–£32.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£163K£163K/yr · 92K searches