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modge podge glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£140K£140K/yr · 132K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,467.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.35–£17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand