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modelling balloons
Skip itPrices mostly outside the sweet spot ($2.76–$8.00) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good542.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 183K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.00cheapest to priciest tracked listing — scored on the share inside $15–$100