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model paint
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.94–£36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,659.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 193K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch