50
model paint brushes
Worth a lookShows low returns (0.3%), but soft demand (-22.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,845.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.24–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.04avg listing price — sweet spot $15–$100
Market size
Okay£132K£132K/yr · 142K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand