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mod podge gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Review moat
Bad12,786.6avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.40–£16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand