48
mini smoke machine
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£36.30avg listing price — sweet spot $15–$100
Review moat
Great200.54avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.58–£182.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 48K searches