42
mini muffin tray
Skip itPrices mostly outside the sweet spot ($5.30–$12.90) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,192.08avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 120K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Price range
Bad£5.30–£12.90cheapest to priciest tracked listing — scored on the share inside $15–$100