50
mini colouring books for party bags
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.42–$16.05) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good644.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 141K searches
Price range
Bad£3.42–£16.05cheapest to priciest tracked listing — scored on the share inside $15–$100