50
mini chopper
Worth a lookShows a sweet-spot price point ($21.28 avg), but soft demand (-25.8% this quarter) keeps it on the watch list.
Avg price
Great£21.28avg listing price — sweet spot $15–$100
Price range
Great£5.89–£49.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£601K£601K/yr · 807K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,511.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.8%90-day search growth — must beat 0% to launch